If you are looking for ways to improve the curb appeal for your business, you know that it isn’t always easy to figure out the best way to do so. There are plenty of options out there, but not all of them are realistic or affordable. Curb appeal means quite a bit to people, especially if you are the type of business that people just drive or walk by and then go inside of – like salons, stores, and medical offices.
Improving your curb appeal is easy enough, you just have to think about interesting ways to do it. Here are some of our favorite options:
Think About People Looking Inside
If you have a business that gets a lot of foot traffic, you need to think about the fact that people are looking inside. While the roof is important for safety, you want to think about your windows as well. Keep your windows clean from the inside and the outside. You may want to make use of this space by putting together window displays, using window paints or clings, and by enticing people into your store.
Of course, you may also want to look into some of the things people can see when they look into your store. If you have stains on your floors, you may be interested in Commercial Carpet Cleaning Rochester NY so that people don’t see those stains. If you have faded or breaking things in your window display, you may want to replace them.
Too often, people don’t think about how the view looks from the outside on the curb – that curb appeal matters too.
Improve Your Signage
Another thing you can do for your curb appeal is to improve your signage. This may mean simply updating old signage that is faded, falling apart, or doesn’t work. It could also mean going through a bit of a rebrand. You may want to improve your typography, boost the color story, or even go bigger.
If you have a business that is most seen from the road, remember that people need to be able to get the point of your business from the road. You cannot fit many words here and everything should be clear. Think about how the colors work together at different times of the year and different times of the day – two light colors together or two dark colors together probably aren’t a great day.
Invest In Landscaping
Landscaping, plants, and trees are all going through a bit of a “moment” right now. Everyone seems to be more interested in plants. If you are looking to attract attention, get some plants for your outside space. If you get a lot of foot traffic, you can focus on smaller plants that are interesting. If you need to get attention from the road, consider going for trees or shrubs.
Of course, if you are going to invest in your landscaping, you need to keep up with it. You want to ensure that it is alive, watered, and looks healthy. You also want to think about the bugs and animals that are attracted by those plants. Take a few minutes every day to clean out any litter (and they will attract litter) or debris. These few seconds will show how much you care about your property and if you care about your property, you show that you care about your clients.
Clean Up Your Entire Street
If you haven’t had enough cleaning, you may want to look beyond your own business. If you can clean up the street and pavement around your business, you will be doing yourself a huge favor. While you may feel like it isn’t your responsibility, but what you may do is improve your relationships with the people around you – the other business owners. Then, they may be more likely to talk up your business and keep up with their own curb appeal. By doing something that will benefit everyone else, you will be benefiting yourself.
This doesn’t just mean litter – it can be shoveling snow, raking leaves, and picking up after customers.
If you are looking to bring more clients into your business, no matter what type of business it is, you need to improve your curb appeal. Remember that these aren’t one-time acts – you need to keep up with it. There are always ways to improve, even if you have a perfectly fine business already.